Monte-Carlo Société des Bains de Mer asked for its most curated experiences on film. Five are in production now, from the casino square to the sea. Spin the wheel, or choose one below.
Spin the wheel, or tap a title
Across the casino square, a gilded gaming salon and a terrace over the sea, Monte-Carlo's own hands prepare one guest's evening to the millimetre. The one thing the house cannot script is the spin of the wheel.
A nature documentary follows one Monte-Carlo guest through her habitats: the sea-water pool at dawn, the private beach at noon, the gaming rooms after dark. The narrator's discovery is the unseen hands that keep the habitat perfect.
On race weekend the circuit runs right beneath the Hôtel de Paris Monte-Carlo. One guest steps onto her balcony as the field storms the square below: breakfast served, champagne poured between passes, the best seat in Monaco already hers.
Two hands lay Monte-Carlo in real gold leaf on lapis enamel, venue by venue: the casino facade, the sea, a roulette rosette. The last flake tears, falls where chance decides, and lands as the dot between the words. Wordless, by design.
A maître d' serves the whole Monte-Carlo stay as courses: the sea poured as a first course, the evening served rare on green felt, the night flambéed over the bay. The last cloche lifts on an empty plate, and delight is the dessert.
Seven posters for Monte-Carlo Société des Bains de Mer, each one line over one image, set to run in print, out of home and social beside the films.
The five Monte-Carlo films, written the way the house writes a menu. Touch a course to see its frame.
Prepared all day by the house, spun once by you. Nothing Left to Chance.
Warm water over cold morning air, one towel folded. A Protected Species.
The circuit below, the balcony above. The Best Seat in the House.
A day laid in leaf, finished by chance. The Gilded Day.
The last cloche lifts on your own delight. The Tasting Menu.
Three finished pieces for Monte-Carlo Société des Bains de Mer to judge the craft by, each with its film playing in place.
IN · A big-budget family-adventure script, Baby Monster, that had been collecting dust: the magic of Amblin, the wonder of E.T., the scale of Jurassic Park.
OUT · A previsualization trailer that gave decision makers something a script cannot.
THE RESULT · A bidding war between Netflix and Universal, ending with Universal landing the project with Jeff Robinov's Studio 8 producing, the team behind the box office hit Nosferatu.
IN · A first-of-its-kind Super Bowl hype trailer, co-directed by Ritual Ads director Steve Davis and Sam Joos.
OUT · AI visuals blended with live-action elements in a cinematic hybrid, set to 2WEI's 'History in the Making'.
THE RESULT · Produced in under two weeks.
IN · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
OUT · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.
THE RESULT · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. "Without you guys, this ad is not even going to air. You've smashed it!" · Temple & Webster
Monte-Carlo Société des Bains de Mer can take this work as one campaign, one season, or a standing line. Each is scoped with you, case by case.
These five films and seven posters, finished and delivered for one launch window, with cutdowns for every placement.
Ninety days riding the house calendar: new films and key art landing before each festival, race and opening of the season.
Every month, a fresh film and stills for whatever the house needs next: a new suite, a new chef, a new reason to come.
THE WINDOW THIS SLATE AIMS AT
François Blanc founded Monte-Carlo Société des Bains de Mer on that sentence. These five evenings and seven posters are built to keep his word.
RitualAds is the engine behind campaigns and previsualizations for brands from Coca-Cola to Reebok.
The meeting takes thirty minutes.